Senin, 10 Oktober 2016

Miniatur Truk | seklumit diecast mobil pilihan

Inilah miniatur truk dari barang bekas hasil warga kota Batu Jawa Timur. Wujudnya dibuat mirip seperti aslinya, namun ada yang istimewa miniatur truk ini terbuat dari barang bekas seperti kayu pinus bekas dan dari tempat pemotongan kayu, dan besi bekas dari rangka payung rusak. tidak disangka dari ruang kecil inilah lahir karya besar yang berkualitas. untuk membuat miniatur truk dari barang bekas ini dimulai sejak januari lalu, Berawal dari iseng karena sulit mencari kerja pasca lulus kuliah tahun 2013 anak supir truk warga kehormatan Malang saat ini ini  lalu mencoba membuat miniatur truk. Hasilnya ia pasarkan secara online di media sosial. Pesanan pun mengalir karena miniatur truk terbilang langka. Pesanan tak hanya datang dari pulau Jawa namun juga datang dari Kalimantan dan Sumatera.

Umumnya pelanggan  adalah para kolektor dan pengusaha truk dan pengusaha truk ekspedisi. Mengapa ini bisa terjadi. terdapat berbagai analisa termasuk diantaranya law of attractiveness yang menyakini adanya keberuntungan dengan memiliki koleksi yang menggambarkan mata pencariannya maka akan memperkuat sumber rejeki yang terkait dengan pekerjaan tersebut. harga miniatur truk dan bus dapat dicek dalam daftar pengrajin miniatur truk atau bus dibawah ini

selanjutnya dapat dibaca disini

Jumat, 07 Oktober 2016

Learning a language is as easy as uno, due, tre

Learning a language to help with international technical PR
International PR
Whether it’s ordering a gelato in impeccable Italian or charming love interests in flawless French, most of us have a language we’d love to learn. But bad experiences at school or a lack of time in our busy working lives can prevent this sophisticated dream from becoming a reality. 

By international PR consultant Jennifer Barnes.

However, with over 700 reasons to learn a language, including increased brainpower, better job prospects and broadened horizons, there’s no better time than today to start learning. Here are three top tips to help.

Uno: the internet  
It may be where most of us spend mindless hours scrolling through Facebook, but the internet is also a great place to learn languages. There are endless resources online to help learn nearly any of the world’s 7000 languages, so there’s definitely something for everyone. For example, the BBC offers free online courses, using videos and worksheets to help you learn at your own pace.

We’re normally all glued to our phones and there seems to be one app after another which grabs the nation’s attention. Slightly more productive than Pokémon GO, Duolingo is a great app which allows you to work step by step at your own pace, learning the basics of a language in the form of an addictive game style interface.

So the next time you think you haven’t got time to learn a language, think of the time you spend idly scrolling through social networks during your commute or lunch break. With apps and the internet, you might not become fluent overnight, but you might be closer to ordering un croissant et un café quicker than you thought.

Due. Face to face courses.
For many people, face-to-face lessons are the best way to learn a language. Whether in a classroom setting or an hour a week with a private tutor, languages are best learnt by communicating with each other.

At Stone Junction, a number of us have enrolled in language courses at our local college. These courses are ideal for people can only spare one night a week after work and also offer a friendly environment, support and a structured programme. Of course, they also require a few hours spent learning vocabulary at the weekend, but perfect Portuguese doesn’t come easy.

For those who want faster progress and have the funds available, private tutoring in small groups or a one-to-one environment is a great way to learn. These sessions, while more expensive than larger group courses, can be adapted to specifically meet your needs, whether you’re learning for leisure or business. And if you want to learn a rarer language, tutors are now easily available through Skype.

Tre. Language immersion programmes.
If you really want to get involved in the culture of the language you’re learning and quickly boost your language skills, consider using your next period of annual leave for a language immersion programme. These courses, which take place in universities or institutes in the country, are a great way to combine your annual holiday in the sun with an intensive language course. Even for complete beginners, English is banned, meaning you’re forced to use the language you’re learning.

Many courses run for eight hours a day, five days a week so while they’re very intense, they’re fantastic for rapidly improving your language skills. Most programmes also offer the chance to visit local landmarks and take part in cultural activities in the evenings and at weekends, such as wine tasting, so it’s not all textbooks and verbs.

With all of these tips at hand, there’s no excuse not to take your first steps on your journey to learning a new language. We love languages at Stone Junction and our team speaks eight languages between us, so we’ve been through the trials and tribulations of language study. So if you need help with languages for your business, or are thinking of developing your business overseas, give us a call on 01785 225416 or check out our international PR page.

Jumat, 02 September 2016

Don't go it alone

Whether you want to share a photo of what you've accomplished before the microwave pings, have experienced the shame of an automatic door not opening for you, or understand the struggle of trying to fit your hand into a tube of Pringles, there is a Facebook group for you.  Despite there being thousands of fun Facebook groups circulating the net, you can also use this tool for more productive means — by connecting with relevant people in your industry. To achieve success, follow these top tips.

By Jessica Phillips

Setting up your group

Before promoting your Facebook group, set out the furniture by adding banners, profile pictures and descriptions. This lets users know exactly what they are joining and what type of content they can expect to find in the group. When providing descriptions focus on how joining is beneficial to members. For example, will they have access to useful hints and tips or will there be an opportunity to interact with other high-flyers in their industry? This is your opportunity to get people excited about the new group.

In addition, you'll need to set and publicise the rules of the group before you invite people to join. Asking people to act professionally and avoid using inappropriate language is a good start. Also, consider whether you want members to post promotional content in the group. If not, then you need to stipulate this.

When joining a Facebook group, users want to be sure they'll get regular and interesting content. Before inviting people to join and promoting the group, share at least ten posts so perspective members can get a taste.

Growing your group

For a group to take off, members need to remain engaged. Consistent content is essential for achieving this, so aim to post daily as a minimum. Also, encourage your members to post. This will allow you eventually to start fewer conversations, because your members will be doing it for you.

You can encourage members to post by building relationships with them. Connect as friends on Facebook and thank them for joining. When you find people posting interesting content, reach out and ask them to share it in the group. This will get the conversation moving much quicker.

What now?

As the group grows, you'll need to bring on more admins to help manage it effectively. When choosing an admin, look for people you know and trust, who use Facebook regularly and can therefore fix problems if needs be.  In seems obvious, but admins need to be computer literate and understand how to delete posts and remove members when required.

To add someone as an admin, go to the members' page of your Facebook group. Search for the person you want to add and click the gear icon. You can use this method to add admins and remove people from the group. Please note that you can't remove an admin that has been an admin longer than you.

 Because the creator is the first admin, they are the only person who can delete a group. To do this, you need to remove all of the members and then yourself.

Maintaining social media channels is a big part of a company's PR and marketing strategy. If you need help getting started, contact us on 01785 225416. You can also like our Facebook page, technical PR agency Stone Junction.

Senin, 22 Agustus 2016

It’s my party and I’ll cry if I want to

If you are guilty of binge watching The Real Housewives of Beverley Hills on a Friday evening, you will know just how much these women love to host a party. With masquerade balls, fashion shows and Michelin star cookery lessons all in their repertoire they have turned event planning into an art form. You may not expect to find event marketing advice on a reality show centred on America’s social elite, but take a closer look and interesting lessons can be uncovered.

By Henrietta Painter

Event marketing is an effective tactic that provides brands with the perfect opportunity to promote their products and services by raising awareness through in-person engagement. Hosting an event can help businesses to enhance their client relationships, improve brand reputation and increase ROI.


While social media campaigns and editorial features are examples of owned and earned media that successfully targets select audiences in specific ways, event marketing literally bridges the gap between a company and its audience.

Product launches, journalist press briefings and trade shows all provide perfect opportunities for brands to distribute targeted messages to key audiences. Interacting in person with journalists, current customers and potential leads allows companies to ensure new relationships are cemented and old relationships improved. Because all guests are confirmed prior to attendance, companies can effectively tailor their content to each individual to ensure these relationships are secured.

Top tip: Goody bags with creative gifts inside can be a great way to cement a relationship. Stay on the right side of corporate bribery legislation by making sure the contents of the bag are not overtly lavish and proportionate to the attendee and that you are present at the event. Read more about corporate bribery here.


Just as Beverly Hills housewives and Bentleys are the perfect match, brand awareness and reputation go hand in hand. Events allow enterprises to create and maintain positive brand reputations by increasing brand awareness using techniques that only work face to face. From live product demonstrations to innovative training sessions, events offer a range of opportunities for improving company reputation and brand image.

Because reputation is based on a company’s values, products and communications, successfully demonstrating a business’s unique personality is the key to differentiating it from its competitors. Events allow brands to convey their unique personality using exciting and interactive tactics that leave a lasting impression on guests.

Top tip: When organising a press conference, allowing other industry speakers to present alongside you can build your reputation by association. Having a trade body speak at your press conference will attract journalists that would have otherwise not attended.


Most marketing tactics are used to increase sales, enhance profit margins and improve brand relations. An event can help companies to improve all of these key areas effectively.

Providing a perfect opportunity for lead generation, businesses can secure exclusive potential sales with select businesses and customers while simultaneously creating conversations for potential projects and opportunities.

While American white wine brunches may not initially seem that relevant to event marketing, important lessons can be learnt on how to creatively convey personality and key messages to improve relationships, reputation and ROI.

Top tip: To help avoid accusations of corporate bribery, do not play host for potential customers whose work you are currently tendering for. Instead, focus on potential and existing customers. Remember, there is nothing wrong with making a deal at an event - the key is that the event itself shouldn't have unduly influenced an existing decision making process.

Selasa, 16 Agustus 2016

Five tips for public speaking

At the 2014 Oscars, John Travolta famously introduced Frozen star, Idina Menzel as ‘Adele Dazeem’ in front of 43 million viewers. Even though the actress laughed it off, the clip went viral in a matter of minutes. When even celebrities that have been around for decades make such dramatic mistakes, it’s not surprising that public speaking is one of the most common fears of ordinary people. Despite this apprehension, public speaking is a task most professionals will face in their career at some point. 

The good news is that it doesn’t have to be a stressful experience. Below, I will share a few simple tips on how you can prepare for and deliver excellent presentations.

By Leah Elston-Thompson

Plan your presentation with your audience in mind – this means making sure you use language the audience understands and discuss topics the listeners are interested in. Don’t forget to grab the audience’s attention early on; you can do this by opening with an entertaining anecdote, fact or interactive activity.

Stand up straight
This may sound too simple to be true, but there are several benefits to standing upright during your speech. Good posture will make you appear more confident – and if you look more confident the audience will believe you are.

You might be surprised to know that if standing upright with your shoulders back feels a little unnatural, it’s actually a good sign. It means you will probably compensate for it through more natural hand gestures to complement what you’re saying.

The third benefit of good posture is that it is easier to project your voice with your lungs full of air – it is always important to project, even if you have a microphone.

Eye contact
Eye contact is the easiest way to connect with your audience but to do this well involves striking a balance between scanning the room and focusing on one person for too long. In a bigger audience, divide the room into sections and focus on one person in the middle of each section before moving on to another. That way, entire sections of the audience will feel like you are looking at them. Each time you make eye contact with a new person make sure you smile.

It is natural to speak faster than normally when delivering a presentation, especially if you are feeling a little nervous. If you have a tendency to speed up, it may help to have less information on each slide. That way you have to pause between each point you want to make and this allows you to control your breathing and rhythm.

You can also break speech down with pauses; this will make your presentation easier to follow. Pauses are a good way of really emphasising a point.

Though you don’t want to learn the words by heart, you never want to be surprised by what’s coming next. A good amount of practice means you’ll feel more confident when delivering the presentation and you will never put yourself in an awkward situation, like John Travolta at the Oscars.

If you have to give a presentation in public, the first rule is don’t panic! If you need help planning, creating or delivering a speech or presentation, get in touch with Stone Junction on 01785 225416 or e-mail us at 

Senin, 08 Agustus 2016

Knowledge is power

Benefits of CPD for PR
Benefits of CPD (FYI - not the tree we killed)
What do Chateau Pavie Wine, pig farming and Marcel Duchamp's urinal all have in common? If you said they are all prizes in The Generation Game, you would only be half-right. The correct answer is that they are all wise investments. However, the best thing you could ever invest in is yourself. 

By Adam Steele

Continuing professional development (CPD) refers to the learning we undertake to enhance our working skill set. If you are part of a professional body, like the Chartered Institute of Public Relations (CIPR) or Chartered Institute of Marketing (CIM), these provide a basis for CPD learning and measurement.

There can be great monetary rewards from canny investments, but the benefits of continual self-investment can be far more incandescent. It sounds obvious, but the more you learn, the more attractive and valuable you are as an employee.

In the world of marketing and PR, roles and disciplines constantly change. New trends emerge, disruptive tactics affect the way we approach campaigns and best practice evolves. CPD is about developing your career adaptability and building the skills to meet tomorrow's challenges.

It's always good to branch out too and learn complementary skills. Let's say you're down to the last two in a job interview for a PR role. You both have the same amount of experience and your personalities are a good fit for the company culture. However, you have design experience. Who do you think gets the job? Obviously, it's not this black and white every time, but you get the point.

IT, graphic design and problem solving expertise are useful skills in most modern offices. They are common denominator skills in the workplace that are simple to learn, but will get you far in a wide variety of industries, from PR and marketing to and from HR to sales.

However, it's not just about developing practical skills. Emotional intelligence (EQ) is a big part of professional success as well. Previously thought of as something you either had an affinity for or didn't, EQ is now a highly desired skill set in any office.

At Stone Junction, we're firm believers that you learn something new every day. Last week we learned that Bonsai trees are far harder to take care of than regular office plants. That was £50 well spent.

In all seriousness, investing in yourself and taking an active approach to learning not only makes you a valuable asset to your company, but also helps you stand out from the crowd.

Knowledge really is power. Or, as the ancient Romans used to say “scientia potentia est”. It might be the knowledge that the urinal I mentioned in the first paragraph is actually a work of art or it might just be that you're a whizz at Google Analytics - the more you know, the more powerful you are.

At Stone Junction, we take CPD very seriously. With four CIPR members and two more on the verge of joining, we take great pride in keeping up with the latest PR and marketing industry trends. That is, when we are not creating them. If you would like to find out more about the disruptive practices set to take the PR world by storm, our CPD achievements or our latest award wins, get in touch on 01785 225416.

Senin, 01 Agustus 2016

Video marketing mythbusting

Modern life is full of myths that, over time, have become widely accepted as fact. Some, such as Henry Ford inventing the assembly line, are harmless misconceptions. However, others – like the idea that antibiotics treat the common cold – can create genuine problems. Likewise, the myths surrounding video marketing can deter businesses from making the most of what is becoming an increasingly valuable method of digital B2B marketing. So let’s bust some of those myths.

Myth one: YouTube is the place to be

YouTube isn’t the video marketing hotspot you might think it is. While it may be the perfect platform to live out your vlogging megastar fantasies or watch cats reacting to cucumbers, businesses are not necessarily going to get the results they need from this source.

In many ways, Facebook is much better equipped for video marketing – it’s easier to segment audiences, videos play automatically in a target audiences timeline and sharing is much easier. Behind the scenes, Facebook video also provides useful analytics that show at what point in your content viewers tended to lose interest and click off to watch more cat videos.

Alternatively, videos can consolidate e-mail marketing tactics to increase click-through rates to a web page and increase sales – something that YouTube alone can’t deliver directly.

Myth two: video marketing is all about advertisement

Once upon a time, a company’s video marketing was predominately done through TV advertisements. This is still commonplace, but video can now be used for storytelling or guidance – two approaches that work wonders for inbound content marketing.

A hand tools and hardware specialist, for example, could create a video demonstrating how to cut through certain materials that pose problems for contractors. Alternatively, a design engineering business could run down the top design problems in its core sectors in a way that is engaging while portraying brand character.

Myth three: It’ll eat up your marketing budget

The secret of modern video marketing that no one knows is that it doesn’t have to cost much at all. Not all video content that a business produces has to be expertly edited or have flawless sound quality so long as the message is strong.

Video editing suites are not as expensive as they once were and recording equipment is also more affordable. Never underestimate the usefulness of your smartphone either – they fit the requirements for a wide range of video styles and also allow you to take advantage of services like Facebook live. This can be a useful tactic for trade shows.

This is just the start - there are many more myths of video marketing that we haven’t touched upon here. If you are curious about what they are, get in touch with us at We’re always happy to bust some myths!